Adidas and FIFA are pleased to announce
that they have completed the delivery of brazuca Official Match Balls to
all 32 Participating Member Associations (PMA’s) of the 2014 FIFA World
Cup Brazil™.
brazuca,
which was launched two weeks ago, has been delivered as early as
possible to give all PMA’s sufficient and equal chance to train with the
ball almost six months before the tournament kicks off on Thursday 12
June, 2014.
brazuca is adidas’
most tested ball of all time and was developed over two and a half
years, involving 600 players and 30 professional and national teams
across 10 countries. Some of the world’s top players were also involved
in the process including Leo Messi, Dani Alves, Iker Casillas and Steven
Gerrard. Now, all competing players taking part in the FIFA World Cup
will have the chance to train with the ball well in advance of the
tournament.
brazuca was named back in September 2012 following a public vote in Brazil
involving one million football fans; the name “brazuca” is an informal
local term which means “Brazilian”, or to describe the Brazilian way of
life. The colours and ribbon design of the ball panels symbolise the
traditional multi-coloured wish bracelets worn in the country (fita do
Senhor do Bonfim da Bahia), in addition to reflecting the vibrancy and
fun associated with football in Brazil.
brazuca has also already proved popular on social media. As the first official FIFA World Cup match ball Twitter account, @brazuca has amassed over 100,000 followers in its first two weeks.
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